Why Digital Frontier Academy?The course at DFA is a unique blend of theory, assignments, case studies, assessments, practical demonstration of the usage of tools and resources in an interactive classroom environment made more interesting with Q&As and quizzes. The course is designed and rendered by an ex-Google professional with 17 years of real-world Digital Marketing experience. Our course is less of theory and more of industry-oriented knowledge which you can benefit from. This is a rare offering that you must take advantage of!
Do I need prior marketing experience to take up this course?Absolutely not! Having said that, this course is beneficial for everyone. Freshers, students, entrepreneurs and even digital marketing practitioners. The training will be provided in an interactive classroom environment to help everyone grasp the key concepts. We will provide plenty of real-life examples and case studies for the learners to relate to concepts taught.
Some Institutes seem to offer more modules than DFA. Am I missing out on something?We have carefully structured our course content to help you understand the key components of digital marketing. It is observed that some institutes, in order to make it seem that their course content is more comprehensive, have resorted to the practice of breaking down sub categories of the same module into separate modules. For instance, Facebook, LinkedIn, and Twitter are all part of the Social Media Marketing module. Our attempt is to de-jargonise the course for you as much as is possible.
Do I have to bring my own Laptop?No. We provide laptops for learners. However, if you wish to bring your laptop instead, that is perfectly fine.
Do you provide printed course content?Learners will have online access to the course content, which will be in digital PDF format.
What is the duration of the course?The course is designed for three months. During this period, learners will be provided with 72 hours of classroom training. Around 38 hours of assignment work and 40 hours of self-study. You will have to set aside ~150 hours during the month – or around 12 hours a week.
Will I be industry-ready at the end of the course?Our course has been designed keeping in mind the knowledge of digital fundamentals desired by organisations in their new recruits. Therefore, DFA has structured its training program with extended focus of these essentials. Our assignments are structured to push you to think strategically. Strategic thinking and out-of-the-box approach to Digital Marketing is more important than mere familiarity of Digital Marketing concepts and the knowledge of tools and resources available.
What if I miss a session?We encourage you to attend every session. In the event you miss a particular session, we will accommodate you in one of the parallel sessions to ensure you don’t miss out the day’s concepts.
How can I Earn my Certification?At DFA each learner earns their certification by putting in the requisite number of hours and clearing every assessment that is required to be completed. Upon successful completion, you will be provided a Digital Marketing Certificate of completion certifying you as a Digital Marketer.
What tools will be taught during the Course?We teach you various tools to become a Certified Digital Marketer. For PPC, we teach tools such as the Google Performance Planner, the Keyword Planner, AdWords Editor, etc. For Social Media, we teach tools such as the Power Editor, various ad management dashboards. We teach Email Marketing through MailChimp. You will also get in-depth training in various content development tools such as Canva, etc. We use Google Analytics to train you on Web Analytics. Besides, the tools listed here, we familiarize you with many other tools to equip you to excel at Digital Marketing.
Advanced Certificate in Digital Marketing – Training Details:
- 3 MONTHS IN-CLASS TRAINING
- 28 MODULES
- 72 HOURS CLASSROOM TRAINING
- 36 HOURS ASSIGNMENTS
- 42 HOURS SELF STUDY
150 HOURS (TOTAL DURATION)
FEES: Rs.24,500 (ALL INCLUSIVE)
- Get trained in 28 different Digital Marketing Modules by an Expert in the field!
- Earn Five Certifications
- Digital Marketing is one of the most rapidly growing areas over the last several years.
- Improve your Career Prospects
- Enhance your Earnings Potential (As a professional or as an entrepreneur)